July 17, 2016

Gulf Customer Experience (Gulf CX) chosen by Payment International Enterprise (PIE) for omni-channel contact center


Gulf Customer Experience (Gulf CX), the new leader in Digital Business Process Outsourcing (BPO) in the GCC, has announced its partnership agreement for contact center outsourcing with Payment International Enterprise (PIE), a leading payment solution provider in prepaid, mobile & NFC solutions.

The partnership allows Gulf CX to support PIE’s newly launched TAMhere self-service, cash dispensing kiosk services across the Kingdom of Bahrain via its cloud-based, omni-channel contact center. TAMhere has a diverse range of customers speaking multiple languages and Gulf CX has provided specialized agents that are multilingual and multi-skilled to handle any request through the TAMhere Toll Free hotline service or through email.

PIE, the provider of TAMhere kiosk services, offers one-stop payment systems for the telecom and governmental services sectors, as well as cashless, automated processing for individuals through e-commerce, m-commerce and NFC channels. “As a provider of products and services designed to meet the regional needs for innovative, reliable, and efficient financial products, we sought a partner who would be equally innovative in its approach to interact and resolve customer queries effectively” says PIE General Manager Fawaz Ghazal.

“We are excited to be a part of a movement to reduce consumer cash dependence while improving overall user experience,” says Gulf CX CEO Rami Sweis. “We were pleased to have been chosen to assist during the initial roll-out of kiosks in Bahrain, and will continue to provide ongoing support of kiosks, end-users, online inquiries, and merchant requests in addition to kiosk monitoring and customer analytics”

PIE’s diverse customer base calls for multilingual support, which Gulf CX successfully executes in English, Arabic, Hindi and Malayalam. In addition to full omni-channel support capability, Gulf CX operates integrated channels with customer historical view and a complaints management solutions and reporting to support providing customers like PIE the ability to consistently review and improve the customer experience.