Author Archives: Melyse Peru

January 24, 2017 A Note from the CEO

Our region has finally embarked on a customer experience battle, affecting countless brands. With increased investments in both cx and digital transformation, our mission is to help both customers executing large-scale, complex CX programs as well as those who don’t know how to begin and require customer journey analysis and mapping to determine CX maturity. […]

January 22, 2017 Upgrade Your CX with Powerful Analytics

Gone are the days when a customer satisfaction survey was our only way to collect feedback. Today, we have hundreds of channels of interaction across various technology platforms. Often, customers talk, write, or message without realizing the impact of their words. In fact, they call, email, chat, tweet, and share information faster than ever before, […]

January 16, 2017 Eliminate the Social Noise

Learn how to eliminate the social noise in order to drive sales and increase loyalty. With the massive number of users who use social media regularly from their mobiles, it’s obvious that social is the leading channel for customer reach. A whopping 88% of MENA regional internet users access social media daily to interact with […]

January 5, 2017 Gulf CX Recognized by Forbes for its Analytics Platform

Gulf CX was recently recognized on for its collaboration with Amazon Cloud Services in Bahrain. According to Forbes, “Gulf CX, uses the cloud to store data on customer service interactions in order to develop a predictive analytics platform that can determine future customer behaviour and potentially help corporations provide better customer service.” In an […]